?________ is/are a form of paid television programming in which a particular product is? demonstrated, explained, and offered to viewers who call a? toll-free phone number shown on the screen.
A) Interactive television? (ITV)
B) Infomercials
C) Catalogs
D) Teleshopping
E) Telemarketing
Answer: B) Infomercials
You might also like to view...
Critics of the beer industry and marketers agree on the following statements about alcohol and underage individuals, except
A) many beer commercials encourage underage drinking B) many beer commercials encourage brand loyalty or brand switching to a population that should not even be drinking C) the use of sex and humor in beer ads has made alcohol appealing to underage individuals D) the public service announcements do discourage underage drinking
Smith & Adams Poultry set up a computer system so that its customers (restaurants and hotels) can directly inform its central supply system about purchase volumes and dates, as well as automatically receive confirmation of orders and shipments
This is an example of a company differentiating its service in terms of ________. A) customer relationships B) customer training C) installation D) delivery ease E) ordering ease
Which of the following refers to e-mail or other electronic communication directed at a specific person that causes substantial emotional distress and serves no legitimate purpose?
A. e-harassment B. netiquette C. grapevine D. downward communication
In the context of international trade restrictions, _____ are limitationson the amount of specific products that may be imported from certain countries during a given time period.
A. tariffs B. quotas C. voluntary export restraints D. embargoes