Why might a city or state implement a place marketing strategy that presents the location as a brand?
What will be an ideal response?
Many cities and states recognize that using effective place marketing strategies can increase vital tourism revenues and attract business investments that may be needed for the growth of the area.
You might also like to view...
A buyer with a(n) ________ communication style most likely needs support and social acceptance from a salesperson
A) directive B) rational C) supportive D) emotive E) reflective
Rising costs and inflation are part of the uncontrollable ________ environment.
A. economic B. legal C. technological D. competitive E. social
In Hurwicz criterion, coefficient ?’s mirror image (1-?) is called the ______.
a. coefficient of realism b. coefficient of pessimism c. coefficient of payoff d. coefficient of regret
Ray Stokes is raising capital for a new company called NO Balloons Inc. NO Balloons will manufacture and sell festive balloons. Because of the shortage of helium, the balloons will be filled with nitrous oxide instead
NO Balloons plans to finance the business with common equity and long-term debt. It plans to sell 12 million shares of common stock and 200,000 bonds. Each bond will have a coupon rate of 5% and will have a face value of $1,000.The common stock will be issued at a price of $19.5 a share. The bonds will sell for 89% of face value. The after-tax cost of debt is 4% and the cost of equity of 9.275%. What is NO Balloons' WACC? A) 5% B) 6% C) 7% D) 8% E) 9%