Summarize the information that is required to write a persuasive sales message
Success in writing is directly related to success in preliminary thinking. Specifically, you need information about the following:
a) Your product, service, or idea
b) Your audience
c) The desired action
You cannot be satisfied with knowing the product, service, or idea in a general way; you need details. Get your information by performing the following actions:
a) Read available literature.
b) Use the product, and watch others use it.
c) Compare the product, service, or idea with others.
d) Conduct tests and experiments.
e) Solicit reports from users.
In order to know the target audience, you need to ask the following questions:
a) Who are the people to whom the persuasive message is directed?
b) What are their wants and needs?
c) Is a persuasive message to be written and addressed to an individual or to a group?
d) If it is addressed to a group, what characteristics do the members have in common?
e) What are their common goals, their occupational levels, and their educational status?
f) To what extent have their needs and wants been satisfied?
g) How might cultural differences affect your message?
You need to have a clear definition of the desired action before composing your message:
a) What do you want the reader to do?
b) Complete an online order and make a payment?
c) Receive a demonstration version for trial?
d) Return a card requesting a representative to call?
e) Email for more information?
f) Approve a request?
g) Accept a significant change in service, style, and procedure?
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One of the highest profile companies, PepsiCo, which has done business in the Soviet and post-Soviet market for decades, has used this form of countertrade:
A) switch trading. B) barter. C) offset. D) compensation trading. E) counterpurchase.
The use of computers in processing accounting data
a. eliminates the need for accountants. b. eliminates the double entry system as a basis for analyzing transactions. c. eliminates the need for financial reporting standards such as those promulgated by the FASB. d. may result in the elimination of document trails used to verify accounting records.
Which of the following statements is CORRECT?
A. If an asset is sold for less than its book value at the end of a project's life, it will generate a loss for the firm, hence its terminal cash flow will be negative. B. Only incremental cash flows are relevant in project analysis, the proper incremental cash flows are the reported accounting profits, and thus reported accounting income should be used as the basis for investor and managerial decisions. C. It is unrealistic to believe that any increases in net operating working capital required at the start of an expansion project can be recovered at the project's completion. Operating working capital like inventory is almost always used up in operations. Thus, cash flows associated with operating working capital should be included only at the start of a project's life. D. If equipment is expected to be sold for more than its book value at the end of a project's life, this will result in a profit. In this case, despite taxes on the profit, the end-of-project cash flow will be greater than if the asset had been sold at book value, other things held constant. E. Changes in net operating working capital refer to changes in current assets and current liabilities, not to changes in long-term assets and liabilities, hence they should not be considered in a capital budgeting analysis.
If accounts receivable increase by $1,000,000, inventory decreases by $500,000, and accounts payable increase by $500,000, net working capital would ________
A) decrease by $500,000 B) increase by $1,500,000 C) increase by $2,000,000 D) experience no change