A characteristic of direct mail is _____

a. a long lead time
b. a targeted audience
c. low flexibility
d. good editorial content


b

Business

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On a statement of cash flows prepared using the indirect method, the amount representing cash paid for interest would

A) be included in the net cash flows from financing activities section. B) not be shown. C) be included in the net cash flows from investing activities section. D) be included in the net cash flows from operating activities section.

Business

Answer the following statements true (T) or false (F)

ARB 43 recommended capitalization for leases that were, in substance, installment purchases.

Business

Panera wants to collect data about employee satisfaction within its organization. It decides to survey a sample of 500 employees by having a computer program automatically pick which employees will be in the sample. If it uses the payroll database as the list of names to choose from, which type of sampling method is Panera using?

A. Random sampling B. Sampling populations C. Stratified sampling D. Nonprobability sampling E. Quota sampling

Business

Imagine a European manufacturer wants to introduce its digital thermostats to the U.S. market. The thermostats are designed to reduce power usage and save energy. What are the two basic channel structures it can use? Briefly describe the advantages and disadvantages of each method.

What will be an ideal response?

Business