Which of the following scenarios illustrates business marketing?
a. Molly, a university student, buys a book to gift her friend.
b. Tom, the accountant at Martel Inc., buys a pair of shoes for his daughter.
c. Mark, a school student, purchases a laptop for his personal use.
d. Jenny, the manager of Ikon Inc., purchases a set of printers for her office.
ANSWER: d
Business marketing is the marketing of goods and services to individuals and organizations for purposes other than personal consumption. Jenny purchases a set of printers for her office. This is an example of business marketing.
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Answer the following statements true (T) or false (F)
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