For public relations practitioners, the most important lesson gained from the News of the World scandal is that:
A) Even Rupert Murdoch is not untouchable.
B) Ethics in media are much different than ethics in public relations.
C) Trust and brand reputation are fragile commodities.
D) What is legal may not be ethical.
E) The public is very forgiving.
Answer: C
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If you are engaged in __________ communication, you should invite your audience to challenge your perspective while also considering that of your audience.
A. Verbal B. Nonverbal C. Dialogic D. Cultural
Considering causal attribution theory, which of the following is/are potential causes for a
person's actions? A) the person him- or herself B) a stimulus C) a circumstance D) These are all potential causes of a person's actions.
American audiences tend to appreciate eye contact, and eye contact tends to improve source credibility.
Answer the following statement true (T) or false (F)
What spatial distance do Europeans expect in a social situation?
A) 2 to 3 feet B) 1 to 2 feet C) 10 to 12 feet D) 4 to 7 feet E) 12 to 15 feet