The achievement of a marketing objective is not typically measured as a part of the marketing planning process
Indicate whether the statement is true or false
FALSE
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Coke's worldwide success is based on:
A) adaptation of the marketing mix. B) standardization of the marketing mix. C) selected elements of the marketing mix. D) using local sales force and vending machines. E) using existing local infrastructure.
Which of the following is a disadvantage of a level capacity plan?
A. stable employment B. low per-unit costs C. high rate of capacity utilization D. high levels of inventory during slack demand
The primary purpose of the ________ plan is to specify the marketing activities for a specific period of time.
A. organizational B. strategic C. business D. resource E. marketing
Which of the following is true of the Council for Trade in Services?
A. It is meant to function within the framework of the WTO. B. It is an independent body with no direct affiliation with any other international trade organizations. C. It develops the sectoral annexes that deal with issues unique to particular economic sectors. D. It lays out general obligations and disciplines of member states of IMF.