Black box design works best when:
A) the manufacturer is the expert.
B) the supplier is the expert.
C) the design is innovative.
D) the product is simply being redesigned, not newly developed.
Answer: B
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A local university offers business courses for a target market of people who currently work and want to take refresher courses for certification in their business field (marketing, accounting, etc.). Which of the following would be the most effective way to communicate with the target market, bearing in mind that communication must be both effective and economical?
A. distribute promotional materials during classes B. advertise on national television C. advertise in the local newspaper D. put announcements on campus bulletin boards E. advertise on local hip-hop radio shows
________ is the degree to which an innovation appears superior to existing products
A) Relative advantage B) Compatibility C) Complexity D) Divisibility E) Communicability
Recognizing income after the time of sale is
a. never appropriate. b. always appropriate. c. never in accordance with U.S. GAAP. d. appropriate for some specific circumstances. e. never in accordance with IFRS.
Bill Simon says, "We should get rid of the FASB and SEC since free market forces will make sure that companies report reliable information.". Do you agree? Why or why not?