A soft drinks company developed a new fizzy drink (‘Delicious Fizz’). A researcher conducted a series of ‘blind tasting’ trials to measure consumer response to the new drink; this involved consumers drinking ‘Delicious Fizz’ and a rival fizzy drink (‘Rival Fizz’) and then rating the products on a ten-point taste scale. The results for consumption of ‘Rival Fizz’ and taste was p = 0.02, while the results for consumption of ‘Delicious Fizz’ and taste was p = 0.015. How should the researcher interpret her findings?
A. Neither drink had significance
B. ‘Delicious Fizz’ had greater significance
C. ‘Rival Fizz’ had greater significance
D. Both drinks had equal significance
Answer: B
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