Which of the following factors contribute the most to the problem of clutter in television advertising?
A. the increase in zapping or channel hopping
B. the use of fear appeals
C. the use of celebrities in ads
D. the trend toward shorter commercials
E. the use of emotional appeals
Answer: D
You might also like to view...
The table below gives the probabilities of combinations of religion and political parties in a major U.S. city. Which two of the following pairs of events intersect?
a. A and E b. A and D c. D and B d. B and C e. F and E
When using a direct organization for a message, the main idea of your message ________
A) is best placed near the end of your communication B) should not be stated at the beginning of your message C) should be stated before the supporting details D) should be included near the end of your message so as not to be overshadowed by the supporting details E) is best not stated explicitly
Which of the following must be included in the articles of incorporation?
A) The minutes of the first organizational meeting of the board of directors. B) The number of shares the corporation is authorized to issue. C) The dissolution terms of the incorporation. D) The corporate seal must be used in the articles of incorporation.
Which of the following is true of profits and losses in a general partnership?
A. By law, it is presumed that the proportion of profits shared is equal to the general partner's initial investment. B. Unless otherwise agreed, losses are shared equally by all general partners. C. The general partner who proposed the idea of the business receives the greatest share of profits. D. The proportion of investment governs only the proportion of losses shared and not profits obtained.