All advertising agencies follow the same format for a creative brief as described in the textbook
Indicate whether the statement is true or false
false
Communication & Mass Media
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The Public Relations Society of America (PRSA) developed its first code of ethics in __________ and adopted a Declaration of Principles and a more developed code of ethical behavior in __________
a. 1954/1959 b. 1934/1962 c. 1956/1960 d. 1947/1954
Communication & Mass Media
Because your listeners are a captive audience, it really doesn't matter if you have a tendency to be a bit wordy
a. True b. False Indicate whether the statement is true or false
Communication & Mass Media
Which type of communication has the FEWEST participants?
What will be an ideal response?
Communication & Mass Media
PD music stands for:
a. Popular disc music b. Public downloaded music c. Public domain music d. Popular deejay music
Communication & Mass Media