All advertising agencies follow the same format for a creative brief as described in the textbook

Indicate whether the statement is true or false


false

Communication & Mass Media

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The Public Relations Society of America (PRSA) developed its first code of ethics in __________ and adopted a Declaration of Principles and a more developed code of ethical behavior in __________

a. 1954/1959 b. 1934/1962 c. 1956/1960 d. 1947/1954

Communication & Mass Media

Because your listeners are a captive audience, it really doesn't matter if you have a tendency to be a bit wordy

a. True b. False Indicate whether the statement is true or false

Communication & Mass Media

Which type of communication has the FEWEST participants?

What will be an ideal response?

Communication & Mass Media

PD music stands for:

a. Popular disc music b. Public downloaded music c. Public domain music d. Popular deejay music

Communication & Mass Media