A product item is a
A. group of closely related products.
B. distinct offering among an organization's products.
C. product that possess one or more unique characteristics.
D. product for which buyers are willing to expend considerable effort in planning and making the purchase.
E. relatively inexpensive and frequently purchased item.
Answer: B
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Which of the following components of a compensation plan adjusts for differences in territory potential?
A) salary B) commission C) bonus D) incentive payment
Which of the following items would not be accounted for under current GAAP as a change in estimate?
A) an increase in the expected life of a piece of manufacturing equipment B) a decrease in the estimated residual value of a delivery van C) a change from FIFO to LIFO for a small subsidiary D) an increase in defective items for the best selling video game
Which of the following is one of the main advantages of using statistical reports as the source of information?
A. Statistical reports can be used to obtain firsthand knowledge. B. Unfiltered information can be obtained using statistical reports. C. Statistical reports are effective for showing relationships. D. Statistical reports allow verbal and non-verbal feedback.
The ability of a marketer to identify customers before they make a purchase is called
A. connectivity. B. addressability. C. interactivity. D. accessibility. E. control.