Which of the following arguments on social responsibility states that there is no direct line of responsibility for social actions?
A. dilution of purpose
B. stockholder interest
C. too much power
D. lack of accountability
Answer: D
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Answer the following statements true (T) or false (F)
1. Creativity-relevant processes cannot be learned through training and on-the-job experience. 2. According to Professor Amabile, extrinsic motivation is necessary for creative thinking to occur. 3. There are two main types of support for creativity in organizations that have an influence on whether and how creativity flourishes in an organization. 4. Creative potential relates to the capacity to generate ideas where practiced creativity is spotting opportunities to apply these skills in the workplace.
________ is similar to that conducted in domestic marketing research. The objective is to gain an understanding of the relationships and patterns existing in each country or cultural unit
A) Cross-cultural analysis B) Individual-level analysis C) Pancultural analysis D) Intracultural analysis
Which of the following best describes a multisegment targeting strategy?
a. It is the effort to ensure that sales of a new product do not cut into sales of an existing product. b. It refers to choosing to serve two or more well-defined market segments and developing a distinct marketing mix for each. c. It refers to selecting one segment of a market for targeting marketing efforts and understanding the needs of the members in that segment. d. It is the division of a market by the amount of product bought or consumed.
Profit sanctuaries are found to differ by a company's strategy, such that a(n)
A. international competitor usually has a profit sanctuary in its home market and may have other sanctuaries in countries where it has a strong position and market share. B. globally competitive company generally has a profit sanctuary outside its home market in countries where it is a market leader and enjoys a strong competitive position. C. transnational company has profit sanctuaries in every country where it operates. D. company competing in a few country markets has more profit sanctuaries. E. domestic-only company has access to many profit sanctuary locations worldwide.