Which of the following statements about publicity is NOT true?
A. Publicity provides visibility at little or no cost.
B. A good publicity program requires regular contacts with the news media.
C. The benefits of publicity are hard to measure.
D. Although publicity can be an effective promotional tool, it is not a vital part of public relations for a small business.
Answer: D
You might also like to view...
Inventory turnover:
A) is computed by dividing average inventory by cost of merchandise sold. B) measures the relationship between the volume of goods sold and amount of inventory carried. C) increases the risk of loss from damaged merchandise. D) is computed by dividing the beginning inventory plus the ending inventory by two.
Which of the following is considered a profitability ratio?
A) Return on equity B) Acid test ratio C) Inventory turnover ratio D) Debt to equity ratio
______ are the most useful and frequently studied dimensions of cultural variation in explaining a diverse array of social behavior.
A. Social axioms B. Individualism and collectivism C. Cognitive structures D. Role structure
The selling expenses budget is normally prepared before the sales budget because selling expenses affect the amount of sales.
Answer the following statement true (T) or false (F)