List and describe the principal corporate-level strategies that managers can use to help a company maintain or grow its position in an industry or reorganize to stop a decline.

What will be an ideal response?


1.Concentration on a single industry is reinvesting a company's profits to strengthen its 
competitive position in its current industry. 
2.Vertical integration is a corporate-level strategy in which a company expands its 
business operations either backward into a new industry that produces inputs for the company's products (backward vertical integration) or forward into a new industry that uses, distributes, or sells the company's products (forward vertical integration). 
3.Related and unrelated diversification is the corporate-level strategy of expanding a 
company's business operations into a new industry in order to produce new kinds of valuable goods or services. 
4.Corporate-level managers also must decide on the appropriate way to compete 
internationally.

Business

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