Define the term leadership.
What will be an ideal response?
Some definitions of leadership are based on leader characteristics, some on leader behaviors, still others on outcomes or end results. A definition of leadership needs to be sufficiently broad to accommodate different theories, research findings, and applications. The text defines leadership as the process of influencing others to facilitate the attainment of organizationally relevant goals.
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Straddle positions ________
A) help firms to analyze who their competitors are B) allow brands to expand their market coverage and potential customer base C) are a necessity while creating a firm's vision and mission statement D) assist firms in collecting information on competitors that will directly influence their strategy E) are ambiguous moral principles behind the operation and regulation of marketing
In a process called ________, a customer visits a store to touch, feel, and even discuss a product's features with a sales associate, and then instantly compares the prices online to see whether a better deal is available.
A. showrooming B. matching C. highlighting D. window-shopping E. deal-finding
Geoffrey Moore's modification of the adoption/diffusion curve shows the _____, a period when the early adopters have been exhausted and the technology abruptly stops selling.
A. long tail B. main street C. tornado D. chasm E. bowling alley
The soft goods department of a large department store sells 175 units per month of a certain large bath towel. The unit cost of a towel to the store is $2.50 and the cost of placing an order has been estimated to be $12.00
The store uses an inventory carrying charge of I = 27% per year. Determine (a) the optimal order quantity, (b) the order frequency, and (c) the annual holding and setup cost. If, through automation of the purchasing process, the ordering cost can be cut to $4.00, what will be (d) the new economic order quantity, (e) the order frequency, and (f) annual holding and setup costs? Explain these results.