Our sense of familiarity and comfort within our own cultures is known as ________.

A. preferred personality
B. embodied ethnocentrism
C. uncertainty avoidance
D. symbolic significance


Answer: B

Communication & Mass Media

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Whenever our society is approaching disaster or is already in a terrible mess-economic, religious, or political, or we are in a period of great uncertainty and pessimism or when things are chaotic, confusing, and frightening, we believe someone or something will save us. This claim is referred to as

a. the of the rustic b. the coming of a messiah c. the presence of conspiracy d. the value of challenge

Communication & Mass Media

Affiliates are stations that use network programming but are owned by companies other than the networks

a. True b. False

Communication & Mass Media

Empathy is:

a. anger about a situation b. trying to understand what someone else is experiencing (page 151 left) c. being upset at others d. sympathy towards a situation

Communication & Mass Media

That kind of noise caused by people's emotional reactions to words is known as:

A. external noise. B. internal noise. C. semantic noise. D. psychic noise.

Communication & Mass Media