The rate of sales decline during the decline stage of the product life cycle is largely governed by:
A. the amount of money spent on advertising
B. the number of competitors in the market
C. the intensity of the competition's marketing efforts
D. the amount of shelf space allotted to the product
E. how rapidly consumer tastes change or substitute products are adopted
Answer: E
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Which of the following would not be listed as an asset on the balance sheet of a hardware store?
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Who coined the term “we know more than we can tell”?
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