Briefly discuss several of the inputs a marketer contributes to a company's business plan
What will be an ideal response?
A business plan is a written document that defines the operational and financial objectives of a business over a stated period of time. A marketer makes several contributions to this plan, beginning with a comprehensive review and assessment of the company's marketing environment. A marketer also explains what the marketing function will attempt to achieve in support of the business plan and how it intends to achieve the company's marketing objectives. Finally, a marketer sets out a process for allocating marketing resources and monitoring the results of marketing efforts.
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The reference group known as a secondary group includes people with whom one has frequent contact.
Answer the following statement true (T) or false (F)
All of the following sentences use active-voice verbs except ______? A) The speaker gave his presentation at 10 a.m. on Tuesday
B) ?Our company was restructured to reduce middle-management positions. C) Darrin voiced his opinion about the company merger during the all-staff meeting.
The consumer “bill of rights” includes the right to:
a. waste b. safety c. national origin d. freedom e. religion
Plaintiffs may bring suits under Section 1981 to challenge racial or ethnic harassment or retaliation, according to:? A) ?Saint Francis College v. Al-Khazraji
B) Lopez v. S. B. Thomas, Inc.? C) Manatt v. Bank of America, N.A.? D) None of these answers.