Personal selling is an expensive method for building relationships with customers.
Answer the following statement true (T) or false (F)
True
Personal selling is the best marketing communications tool for relationship building because the sales rep and the customer are face-to-face. It's the ultimate one-to-one medium. It's also the most expensive medium.
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Borrowers know more about their abilities to repay loans than the banks do. This is a situation of
A. adverse selection. B. rational behavior. C. credit crunch. D. bank run.
The minimum rates of return or a minimum cash flow payback period are two standards established in capital investment analysis
Indicate whether the statement is true or false
________ lets marketers look at cost and demand at the same time and identify the output and the price that will generate the maximum profit
A) Break-even analysis B) SWOT analysis C) Marginal analysis D) Competitive analysis E) Supply-demand analysis
In the accounting cycle, the last step is
A) preparing the financial statements B) journalizing and posting the adjusting entries C) preparing a post-closing trial balance D) journalizing and posting the closing entries