Which of the following best describes a key to a successful corporate social cause campaign, according to research completed by Proctor & Gamble’s ad agency?

a. Millennial girls are not interested in data points.
b. Celebrity influencers are important to create visibility.
c. Product profit margins must be higher than average.
d. Products for females must focus on women’s vanity.


b. Celebrity influencers are important to create visibility.

Communication & Mass Media

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The marketplace is the cultural metaphor for:

a. Israel b. Malaysia c. Ireland d. Nigeria e. Italy

Communication & Mass Media

The process of researching, creating, and refining a product or service and distributing that product or service to targeted customers is called ________

A) marketing B) advertising C) public relations D) All of the above. E) None of the above.

Communication & Mass Media

Under post-Fordism, workers can no longer afford to buy the things they make

Indicate whether the statement is true or false.

Communication & Mass Media

When you inhale, the diaphragm

a. contracts and moves upward b. expands and moves downward c. contracts and moves downward d. remains in the same position

Communication & Mass Media