Direct mail and e-mail are two tools commonly used for direct-response promotion.
Answer the following statement true (T) or false (F)
True
Direct mail and e-mail are two tools commonly used for direct-response promotion.
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Income always predicts the best customers for a given product
Indicate whether the statement is true or false
Full-line selling is also known as:
A) approach selling B) upselling C) cross-selling D) suggestion selling E) expansion selling
Revaluation of a currency's value occurs when
A) a floating exchange rate adjusts upward. B) a floating exchange rate adjusts downward. C) a fixed exchange rate is adjusted upward. D) a fixed exchange rate is adjusted downward.
A widely used piecemeal approach to determining the level of promotional expenditures is
A. expert opinion. B. what can be spared. C. what the market will bear. D. cost plus.