Charlie was standing outside of his classroom talking on the phone when a friend heard him say, "Thank you for taking my call so quickly. I'd like to order the 32-gigabyte iPad. I'll pick it up today at the Southdale Apple Store. Can I use the easy pay plan?" Charlie was in which stage of the consumer purchase decision process?
A. postpurchase evaluation
B. purchase decision
C. information search
D. alternative evaluation
E. problem recognition
Answer: B
Business
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