Answer the following statements true (T) or false (F)

Question

1. People are generally comfortable with and embrace change, even change in apparently major matters.
2. According to Jim Collins, researcher of enduring great companies, hubris and denial are among the stages of institutional decline.
3. The marketplace is becoming more homogeneous and moving toward more similar products.
4. Demassification refers to a trend of customer groups being segmented into smaller, specialized groups responding to narrowly targeted messages.

Answer 1

1. FALSE
People are generally uncomfortable about change, even change in apparently minor matters. If small changes can cause uneasiness, large changes can cause considerable stress.
2. TRUE
Jim Collins, researcher of enduring great companies, has found that there are five stages of institutional decline. The stages, which are largely self-inflicted, include stage 1, hubris born of success, and stage 3, denial of risk and peril.
3. FALSE
"Our culture and economy are increasingly shifting away from a focus on a relatively small number of hits (mainstream products and markets) … and moving toward a huge number of niches," says Chris Anderson in The Long Tail.
4. TRUE
In the recent past, managers could think in terms of mass markets: mass communication, mass behavior, and mass values. Now we have "demassification," with customer groups becoming segmented into smaller and more specialized groups responding to more narrowly targeted commercial messages.