The president of your small company wants to better understand the basis on which you select your promotion mix. You indicate that the selection of promotion-mix ingredients and the degree to which they are used depend on all of the following except the:
A. organizational promotional resources.
B. nature of the target market.
C. characteristics of the product.
D. personal preferences of the marketers.
E. feasibility of various promotion methods.
Answer: D
You might also like to view...
Direct involvement as a channel strategy requires incentives to be paid to independent channel agents
Indicate whether the statement is true or false
A company's acceptance of credits cards, like MasterCard, is an example of factoring with recourse
Indicate whether the statement is true or false
______ aspects of psychological contracts emphasize broad, long-term, socioemotional obligations, such as commitment and loyalty.
A. Transactional B. Cultural C. Relational D. Global
The sales of a product are rising rapidly and profits are peaking. This product is in the ________ stage of the product life cycle.
A. introduction B. maturity C. decline D. growth