The local newspaper allows readers to comment on stories in its online edition. Readers do not have to give their names, and many of the comments are extreme. This is an example of __________ messages.

A. onymous
B. anonymous
C. denotative
D. connotative


Answer: B

Communication & Mass Media

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Communication & Mass Media

In addition to using a celebrity spokesperson, what media tactic is coffeemaker Nespresso and its partner TechnoServ using to communicate with their sources in Sudan?

a. nightly TV news reports b. weekly radio broadcasts c. a private Facebook group d. Twitter messages

Communication & Mass Media

Which category of power is operating when a group member nominates someone as a leader by saying, "I recommend Romero be appointed chair of the building committee given his extensive experience as a successful contractor"?

a) Referent power b) Persuasive power c) Reward power d) Legitimate power e) Expert power

Communication & Mass Media

Which of the following is accurate concerning the conclusion of the speech?

a. It should provide a clear example, illustration, or narrative. b. It should expand audience awareness of a problem, issue, or subject. c. It should restate the importance of the topic, central idea, or main points. d. It should signal an inference is being drawn from evidence, proof, or data.

Communication & Mass Media