Explain why practitioners are cautious about using advertorials.
What will be an ideal response?
Advertorials can be seen as deceptive by audiences. If this happens it erodes the
organization’s credibility. It is recommended that traditional earned be attempted before
turning to paid media
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Explain the danger of only using past experiences when interpreting new situations
What will be an ideal response?
A communication theory that examines who participates in transforming communication into action, in which sectors and institutions of society, with what basis in everyday life, by what form of consensus concerning criteria and procedures, and with what consequences for the structure of society is said to be a __________ theory
a) pragmatist b) social semiotic c) postmodern d) mediated
According to Schutz, a personal individual, is
A. mature and balanced in their approach to interpersonal relationships, both meeting their need for affection, but understanding that not being liked by everyone is normal. B. mature in their approach to interpersonal relationships, both meeting their need for affection be being liked by everyone. C. a good conversationalist. D. a mature person with all their basic needs met.
When Kendra emphasized how rewarding it is to volunteer by describing her own experiences with Big Brothers Big Sisters of America, she was __________.
A. providing supporting material B. previewing her points C. creating a sense of finality D. answering the question, "So what?"