List two of the attitude functions proposed by Katz.
What will be an ideal response?
utilitarian, instrumental, ego-expressive, knowledge
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A _______ is temporary in that it is always subject to response from those in power.
A. Tactic B. Co-Constitution C. Strategy D. Representation
According to the principle of recency, the point discussed first is the one the audience will remember best
Indicate whether the statement is true or false
Which of the following is a difference between streaming and traditional broadcasting?
a. Streaming doesn't require copyright permission. b. Broadcasting doesn't require copyright permission. c. Streaming sends the program tone specific viewer. d. Streaming is higher quality than broadcasting.
It is the speaker and topic, rather than the audience, that determines whether or not
a speech is informative or persuasive. Indicate whether the statement is true or false.