Why is the new-task buy situation both a great opportunity and a challenge for a marketer?
What will be an ideal response?
In a new-task buy, decision participants put forth substantial effort to collect information and so are positioned to be influenced by a marketer's message; these situations are likely to be competitive, as other marketers also want to establish a relationship with the buyer.
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A summary of a case's points of law would be found in the:
A) headnotes. B) holdings. C) dissenting opinion. D) concurring opinion.
A(n) _____ makes a profit by purchasing the receivables of a firm at a discount and collecting the full amount from the firm's customers.
A. angel investor B. venture capitalist C. factor D. covenant
Three $1,000 face value, 10-year, noncallable, bonds have the same amount of risk, hence their YTMs are equal. Bond 8 has an 8% annual coupon, Bond 10 has a 10% annual coupon, and Bond 12 has a 12% annual coupon. Bond 10 sells at par. Assuming that interest rates remain constant for the next 10 years, which of the following statements is CORRECT?
A. Bond 8's current yield will increase each year. B. Since the bonds have the same YTM, they should all have the same price, and since interest rates are not expected to change, their prices should all remain at their current levels until maturity. C. Bond 12 sells at a premium (its price is greater than par), and its price is expected to increase over the next year. D. Bond 8 sells at a discount (its price is less than par), and its price is expected to increase over the next year. E. Over the next year, Bond 8's price is expected to decrease, Bond 10's price is expected to stay the same, and Bond 12's price is expected to increase.
Who among the following are the key to stimulating profit growth within a company?
A. First-line managers B. Sales personnel C. Top managers D. Middle managers