Which statement is a reason why many retailers are creating and promoting their own captive brands?
A. Captive brands carry evidence of a store's affiliation and are available everywhere.
B. Captive brands are displayed separately from mainstream products in a store.
C. A captive brand strategy allows retailers to ask a price similar or equal to manufacturers' brands.
D. A captive brand strategy allows retailers to market private brands as inferior to manufacturers' brands.
Answer: C
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Indicate whether the statement is true or false