Products such as Swiss watches, Japanese automobiles, and French wine are automatically assumed to be superior to similar products from other countries because
A. they appeal to a market segment with universally similar tastes, interests, needs, and values.
B. they lend themselves to visual and image advertising.
C. they are perceived as high-quality products owing to their high prices.
D. of the halo effect.
E. of the country-of-origin effect.
Answer: E
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