When an advertiser defines objectives on the basis of sales, the objectives focus on increasing absolute dollar or unit sales, increasing sales by a certain percentage, or increasing the firm's market share.
Answer the following statement true (T) or false (F)
True
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The _____, provided with your presentation software, is a collection of simple drawings that can be used to illustrate your slides
Fill in the blank(s) with correct word
George works for a national sporting goods store in the marketing department. He wants to place advertisements in sports magazines that target teenagers. He notices that the sports preferences of teenagers tend to differ in different parts of the country. In one geographic area, for instance, teens are highly into skating culture. Along the coast, however, many teenagers are more interested in surf culture. Because these target markets differ, George should probably try to place advertisements in _________________ of magazines.
A. special editions B. ad inserts C. regional issues D. national issues E. geographic editions
A 100% stock dividend and a 2:1 stock split should, at least conceptually, have the same effect on the firm's stock price.
Answer the following statement true (T) or false (F)
In a normal distribution, it is known that 27.34% of all the items are included from 100 up to the mean, and another 45.99% of all the items are included from the mean up to 145 . Determine the mean and the standard deviation of the distribution