You want to persuade a group of people who use one product to switch to your product. What must you learn about these people before selecting persuasive communication tactics?
a) You need to know what the audience thinks about the product they are now using, as well as what they think of your product.
b) You need to take an inventory of every available communication tactic.
c) You need to know about strategic communication.
d) You need to watch for feedback from your audience.
ANS: a
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SELECT ALL THAT APPLY. What are a journalist’s duties to his or her audience regarding objectivity?
A. to be as informed as possible B. to inject personal opinions into the story C. to tell readers what they should believe D. to push back against falsehoods
Your main points should be ________, distinct, and equally important.
A. innovative B. original C. comprehensive D. related
Tables and graphs should be well identified and labeled. Description of the table or graph is not required in the text.
Answer the following statement true (T) or false (F)
Arya, who is nine, often asserts her freedom and looks forward to the day where she can live on her own and do as she pleases. Which aspects of cultural values does Arya characterize?
a. individualist orientation b. collectivistic orientation c. preferred personality d. human value orientation