Why might public relations efforts have a strong impact on public awareness at a substantially lower cost than advertising?
What will be an ideal response?
With public relations, the company is paying for a staff to develop and circulate information and plan events instead of paying for space or time in the media.
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A(n) ______________________________ report compares actual results with budgeted expectations
Fill in the blank(s) with correct word
If an office worker sometimes takes supplies home for personal use without asking and justifies it because others in the company do the same, what is she using to justify the action?
a. organizational culture b. avoiding pain c. short-term gain for long-term success d. deserved rewards
What effect is achieved by increasing the frequency of appraisals, up to a quarterly rate?
a. minimizing ethical damages b. causing high levels of stress among employees c. increasing profits d. encouraging a high turnover rate
IFRS specifies that, in the context of inventories, market means
a. replacement cost, only. b. net realizable value, only. c. replacement cost, except that market may not exceed net realizable value and may not be less than net realizable value reduced by a normal profit margin. d. replacement cost, except that market may not exceed net realizable value and may not be less than present value of future cash flows. e. replacement cost, except that market may not exceed net realizable value and may not be less than the total amount of undiscounted future cash flows.