Discuss how customer expectations can influence the assessment of quality


Customer expectations are influenced by many different factors, such as personal needs, word of mouth or the reputation of the company, and individuals' own past experiences. Therefore, a customer compares the objective quality of a product based on the dimensions described earlier with his or her expectations. Based on such comparisons, the perceived quality of the product is thought to be higher or lower than expectations. Therefore, quality excellence means improving the dimensions of both objective and perceived product quality.

Business

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Business