?Changing the hours of operation for a service business involves the ____ component of the marketing mix.
A. ?product
B. ?price
C. ?distribution
D. ?promotion
E. ?marketing concept
Answer: C
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After answering a summons and complaint, Mike received a set of written questions from the plaintiff's attorney. He was directed to respond to the questions in writing under oath. This discovery technique is called
a. a request for admission. b. a request for the production of documents. c. a deposition. d. interrogatories.
Burnley and Co., a graphic design firm, has offices in New York, Texas, California, New Mexico, and New Jersey. Each of these offices is headed by a president who reports directly to Emma Burnley, the CEO. The heads of the centralized HR, Finance, and Marketing teams report to Emma Burnley as well. Managers in the various offices also report to the CEO directly. Based on this information, which of the following statements is most likely to be true?
A. Burnley and Co. has a tall hierarchical structure. B. Emma Burnley is underworked. C. Emma Burnley has a wide span of control. D. Burnley and Co. is a mechanistic organization.
Which of the following statements regarding recent developments in employer-sponsored health plans is (are) true?
I. Preferred provider organizations (PPOs) continue to dominate group health insurance markets. II. The number of employers offering medical benefits to workers who retire early has increased. A) I only B) II only C) both I and II D) neither I nor II
Which of the following is a company that specializes in working behind the scenes to meet advertiser's CPM guarantees by tagging users to create consumer profiles, but is not a ad network?
A. Yahoo B. Baidu C. Bing D. Tacoda E. Google-global