What is the term for observing the behavior of online communities that have been organized around a particular consumer interest?
A. digital anthropology
B. e-watch
C. netnography
D. creeping
E. I-observation
Answer: C
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In order to function correctly, the scientific management approach requires that:
a. Managers think and control and workers act. b. Managers work alongside workers. c. Workers perform tasks in teams, without managers present. d. Workers focus more on quality than quantity. e. Workers perform a variety of complex tasks rather than discrete activities.
When a union violates a union contract, the employer can seek relief by:
A. Requesting an injunction against the union B. Suing the union for contract violation C. Filing a grievance against the union D. Filing an unfair labor practice charge with the NLRB
Blair Scott started a sole proprietorship by depositing $75,000 cash in a business checking account. During the accounting period the business borrowed $30,000 from a bank, earned $18,000 of net income, and Scott withdrew $12,000 cash from the business. Based on this information, at the end of the accounting period Scott's capital account contained a balance of:
A. $72,000. B. $93,000. C. $81,000. D. $111,000.
Chicken of the Sea Tuna has frequently extolled its dolphin-safe methods of catching tuna. This is an example of
A. community relations. B. cause-related marketing C. sustainability marketing. D. strategic philanthropy. E. consumerism.