Ray Corp., a leading medical equipment manufacturer and seller for the past two decades, introduces cost-effective nebulizers to the market. The firm provides free demonstrations of the nebulizers for its customers at its outlets. What is the likely advantage it can gain from word-of-mouth publicity?
A. It can maintain versatility in its message format.
B. It can acquire loyal customers with greater lifetime value.
C. It can easily measure the success rate of the promotion media.
D. It can avoid getting negative reviews about the new product.
E. It can easily control the promotional messages generated by its customers.
Answer: B
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