Why and how are databases essential to consumer-focused marketing?
What will be an ideal response?
Databases can store information on individuals. A key element of consumer-focused marketing is
building relationships with individuals. Databases can tell us what individual consumers buy; when
they bought it; how often they buy; how much they buy; and how and how often an organization
communicates with them. That individual approach is essential to such divisions of consumerfocused
marketing as integrated marketing communications, relationship marketing, customer
relationship management, and integrated brand communication.
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Which of the following presentation situations is best suited for
manuscript delivery? a. As you walk into a conference room, your boss asks you to summarize the status of a project you are working on. You didn't intend to make a presentation today. b. You will be conducting a workshop for your coworkers on how to use the company's new and improved email system. You have a month to prepare for the workshop. c. Because of your great success, you have been invited to be the commencement speaker at your former high school's graduation ceremony. The local newspaper will print a copy of the address the day after the ceremony. d. None of the above is suited for manuscript delivery. e. All of the above are suited for manuscript delivery.
A manageable topic is one that can be discussed in the time allotted for your speech
Answer the following statement true (T) or false (F)
The degree to which you are willing to communicate may have been influenced by your culture or your family
Indicate whether the statement is true or false.
Which of the following statements is true of machine translation?
A. It is accurate. B. It requires access to online tools. C. It is familiar with the idioms and slangs of languages. D. It preserves the meaning of the original context.