SCENARIO-BASED QUESTIONS Sequence Ideas To Achieve Desired Goals ? Rebecca works at Delta Creations, a content development company. She is an aspiring author who wants to write short stories for children. However, she is not sure whether it is worth
leaving a high-paying job to follow her passion. Rebecca is a single mother who has to take care of two children: Joseph, a 12-year-old boy, and Serena, a 14-year-old girl. She decides to consult Murray, who is a project manager at Theta Solutions, a leading global provider of educational books and materials and a leading publisher. Murray wants to help Rebecca by getting a better idea of the book Rebecca wants to write and anticipating the audience's reaction to it. How can Murray help Rebecca solve her dilemma?
To help Rebecca solve her dilemma, Murray can ask Rebecca to answer the following questions in this order:
a. What is the central idea of the book? Think about the reason you are writing-the first step in the communication process. The purpose is the central idea of your book.
b. What is the most likely audience reaction to the book? Ask, "If I were the one receiving the book I am preparing to send, what would my reaction be?" Because you would react with pleasure to good news and displeasure to bad news, you can reasonably assume the receiver's reaction would be similar. By considering anticipated audience reaction, you build goodwill with the receiver. Almost every book will fit into one of the four categories of anticipated audience reaction: pleasure, displeasure, interest but neither pleasure nor displeasure, or no interest.
c. In view of the predicted audience reaction, should the central idea be listed first in the outline or should it be listed as one of the last items? When a book begins with the major idea, the sequence of ideas is called deductive. When a book withholds the major idea until accompanying details and explanations have been presented, the sequence is called inductive.
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