Randolph is the divisional merchandise manager for home products for Daisy's, a supermarket. At a recent trade show, he noticed small kitchen appliances being shown in retro colors like pistachio, eggplant, and cotton candy. Knowing the kitchen designs were moving in this direction, he decided to discuss it with his senior buyers to see if these retro colors would suit the Daisy's market. Randolph is in the ________ phase of building strategic relationships.
A. exploration
B. expansion
C. consideration
D. commitment
E. awareness
Answer: E
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