Construct validity involves relating a measuring instrument to other theoretically related measures

Indicate whether the statement is true or false


true

Communication & Mass Media

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If Company XYZ produces a magazine solely for its employees, that publication is a

A) general-interest magazine. B) sponsored magazine.. C) pulp magazine. D) targeted-subscriber magazine. .

Communication & Mass Media

What is a mash-up?

What will be an ideal response?

Communication & Mass Media

Successful shared media uses which one of these?

a. multiple channels b. consumers c. advertisers d. influencers

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. A speech to inspire attempts to influence audience member's beliefs or attitudes.  2. The point of audience analysis is to make sure an audience will really like you when you deliver your presentation.  3. You should use words like "many" or "most" rather than actual numbers to increase the persuasiveness of your argument.  4. Past behavior is a good predictor of future behavior.  5. A common error of beginning persuasive speakers is that they ask for too much. 

Communication & Mass Media