Miles sends an instant message to his brother. According to the action model of communication, which term best describes Miles's role?
A. source
B. receiver
C. communicator
D. decoder
Answer: A
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Indicate whether the statement is true or false
The claim that businesses should pay attention to the desires of their potential customers to, "reuse content
legally and easily for mashups, fan sites . . .. and create their own interactive web applications," is based on the commonplace a. cost/benefit. b. differentiation. c. wisdom of crowds. d. sign.
In her speech conclusion, Milena began to slow her speaking rate and moved out from behind the podium to make a final impassioned plea. In this example, Milena was using nonverbal cues to
a. overcome her speaking anxiety. b. introduce her subject. c. capture her audience's attention. d. signal the end of her speech.
PR professionals interact with an organization's ________, or neighbors, to generate goodwill.
A. media B. stockholders C. communities D. employees