One of the initial tasks of preparing a campaign report is which one of the following?

a. selecting what information to report
b. summarizing data in understandable ways
c. addressing on unexpected outcomes
d. determining who will receive the report


a. selecting what information to report

Communication & Mass Media

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This aspect of corporate social responsibility recognizes the increasing globalization of the 21st century market and addresses issues such as fair wages and safe working conditions

A) social value proposition B) public interest C) financial responsibility D) environmental responsibility E) human rights responsibility

Communication & Mass Media

A categorical arrangement of main ideas focuses on the similarities and differences between different

categories. Indicate whether the statement is true or false

Communication & Mass Media

__________ testimony occurs when an ordinary person

other than the speaker bears witness to his or her own experiences and beliefs. a. Lay b. Expert c. Personal d. Prestige

Communication & Mass Media

Mia has heard that girls aren't good at math. She got a bad grade on a math test and assumed it must mean that, like other girls, she's not good at math. She began to feel intimidated by math and avoided studying or doing her homework, so her grades began to suffer. This is an example of:

  a.  actor-observer effect.   b.  correspondence bias.   c.  self-fulfilling prophecy.   d.  external attribution.

Communication & Mass Media