Which promotional mix element is most closely associated with activities designed to foster goodwill and understanding with various constituents both inside and outside the company?
A) personal selling
B) advertising
C) public relations
D) sales promotion
E) publicity
C
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An accounting system captures relevant data about transactions and then classifies, records, and reports data.
Answer the following statement true (T) or false (F)
A firm expects to have a 15 percent increase in sales this year. If its degree of operating leverage is 1.2 and its degree of financial leverage is 3.5, what will be the percentage change in earnings per share (EPS) this year?
A. 4.2% B. 48.05% C. 63.0% D. 52.5% E. 18.0%
Which of the following is a characteristic of a table that is in first normal form?
A. It doesn't contain repeating groups. B. It has at least two foreign keys. C. It doesn't have a primary key D. There are no alternate keys.
The first section of a balance sheet represents your
A) net worth. B) financial goals. C) assets. D) liabilities.