If there are so many advantages to carrying private brands, why do retailers even bother to sell national brands?
What will be an ideal response?
Many customers have developed loyalty to specific national brands. They only patronize retailers selling this national-brand merchandise. This loyalty toward the national brand develops because customers know what to expect from the products and like them. If a retailer does not offer the national brands, customers might view its assortment as lower in quality, with a resulting loss of profits.
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Identify a true statement about functional relationships.
A. Members of functional relationships make significant investments for the sake of the relationships. B. The typical time horizon is short term because previous purchases do not exert a significant impact on the next purchase. C. They are created for the purpose of uncovering and exploiting joint opportunities. D. Buyers and sellers are locked into a continuing relationship, and buyers cannot switch from one supplier to another. E. The nature of the relationship between a buyer and a seller is described as cooperative.
In measurement, when assigning numbers to the characteristics there must be a one-to-one correspondence between the numbers and the characteristics being measured
Indicate whether the statement is true or false
The heightened stature of public relations can be seen in the increased desire of companies, nonprofits, governments, religious institutions, sports teams and leagues, and arts organizations to communicate their stories
Indicate whether the statement is true or false
Mallard Corporation uses the product cost concept of product pricing. Below is cost information for the production and sale of 45,000 units of its sole product. Mallard desires a profit equal to a 12% rate of return on invested assets of $800,000. Fixed factory overhead cost $82,000 Fixed selling and administrative costs 45,000 Variable direct materials cost per unit 5.50 Variable direct labor
cost per unit 7.65 Variable factory overhead cost per unit 2.25 Variable selling and administrative cost per unit .90 The cost per unit for the production of the company's product is: A) $13.15 B) $17.22 C) $15.40 D) $15.75