Power that is based on official position in a system is known as:

a. Legitimate power
b. Expert power
c. Reward power
d. Referent power
e. Coercive power


a.

Communication & Mass Media

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Which of the following is not listed in your book as a skill of competent communicators?

A. learning to speak a foreign language B. communicating ethically C. listening effectively D. maintaining successful relationships

Communication & Mass Media

Which of the following is not an example of a signpost designed to indicate a sequence of events?

A. on the other hand B. now, then C. finally D. first, second, third

Communication & Mass Media

In recent years, the major television networks have come to view sports programming as

A) profit makers. B) loss leaders. C) revenue neutral. D) program interference.

Communication & Mass Media

In addition to the written creative brief, some planners include clips of TV programs the consumers watch, create a scrapbook of their hobbies, and so on

Indicate whether the statement is true or false

Communication & Mass Media