When Insight Research Associates quotes a marketing research project management will first estimate the cost to conduct the research and produce and deliver the final client report. The next step in determining the price is to add 30% to that cost estimate. This becomes the price estimate given to the potential research client. This suggests that Insight Research Associates uses a(n) _____ pricing objective.
A. profit-oriented
B. market share maximization
C. status quo
D. sales maximization
E. supply-demand equalization
Answer: A
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