The Hermitage, a famous Russian art museum, was suffering financial difficulties as the result of lost funding and a decline in tourists. The decrease in visitors was blamed on a lack of awareness of the treasures contained in the museum. The Hermitage's director used a strategic alliance with IBM to create a website where people view some of the wonders of the Hermitage in an online virtual tour. The hope is that this sampling of paintings, sculptures, artifacts, etc. will encourage visitors to make a trip to the Hermitage and spend enough money there to cover operational costs. The Hermitage is a(n) ________ that uses online virtual tours to market itself worldwide.
A. assembly
B. good
C. charity
D. idea
E. service
Answer: E
You might also like to view...
Imperio Caffeine Corporation makes and sells coffee under a variety of brand names. Imperio wants to merge with Java Company, its main competitor. In weighing a challenge to the deal, a court looks at the relevant product market. This most likely includes coffee and
a. no other products. b. products that are not identical but are related, such as spin-offs. c. products that are sometimes substituted for coffee. d. products with identical attributes only.
One of the best places for young entrepreneurs to start shopping for an SBA loan is a
A. college or university financial aid office. B. Small Business Development Center. C. financial institution specializing in business loans. D. website for the Venture Capitalists Association.
United States armed forces have never placed much emphasis on seniority
Indicate whether the statement is true or false
Of these methods of collecting reference data, which is used most frequently?
a. Telephone checks c. Mail checks b. Internet and e-mail checks d. Letters of recommendation