Stephen has opened a BBQ restaurant that he hopes will be seen as a sports bar. Which of the following best describes an example of a need for positioning?
a. Stephen receives a complaint from a customer about the lack of heat in the BBQ sauce.
b. Stephen notices several Facebook postings that describe his restaurant as “a good family restaurant” and “a perfect end to a day of shopping.”
c. Stephen notices several Facebook postings that describe his restaurant as good but a bit pricey.
d. Stephen notices that many calls are coming in asking for directions to his location.
b. Stephen notices several Facebook postings that describe his restaurant as “a good family restaurant” and “a perfect end to a day of shopping.”
You might also like to view...
When integrating a visual into the text,
A) place all visuals at the end of the text in an appendix. B) avoid the use of titles or other descriptors. C) switch back and forth between visuals and words. D) refer to the visuals in the text. E) use sidebars.
A __________________________ fraud affects a large number of victims but the harm to each appears to be very small
Fill in the blank(s) with correct word
In a given market, key technology no longer has patent protection, experience is not an advantage, and there is a growing need to compete on price. What stage of its life cycle is the market in?
A. maturity B. growth C. decline D. introduction
Which of the following best describes the "disruptive" nature of social entrepreneurship?
A. An employee from the mailroom who comes up with a brilliant idea, shares it with the CEO, and is promoted to a VP position. B. A group of entrepreneurs who raise $1 million dollars to continue funding AIDS research in Africa. C. A group of entrepreneurs who design a product that will be powered by solar energy, require a 4th grade education to fix, will cost $10 and will provide safe drinking water to villages all across Asia. D. A group of scientists who create a cure for malaria in a lab and decide to hold on to the idea until the time is right for them to release it independent of their current employers. E. A group of young business people spend $100,000 of borrowed capital to develop a fuel-efficient car, and then donate the car and the design plans to the Smithsonian.